THE BIG DEBATE - LONG POSTS - YES OR NO? LOVE THEM OR HATE THEM... HERE'S THE 411! DO THEY ACTUALLY WORK TO GET CLIENTS?
One of my Most Successful Business Strategies is the LONG POST! #truth
Posted In Business | Posted On January 29 2023 | Posted By Admin
THE BIG DEBATE! - LONGER POSTS - YES? or NO?
Last Friday a Coach was enquiring about the price of joining my new "Booked Out Coach" Coaching Mastermind because she said she was "just not getting any clients" and she "didn't know why."
She said she doesn't really like longer posts and she doesn't really read them. She said "the only long posts I actually read are yours Abbie!"
So I always go and look at the content of a Coach who is telling me that they are struggling to sell their coaching services and they are struggling to get clients and there is ALWAYS a problem with one of two (or more often BOTH) things......
1) Their messaging is unclear, vague and frankly quite dull and so it ends up just sort of blending into the Sea of unclear, vague and dull content that is poured out into our newsfeeds every single day.
2) Their content is boring, unclear, vague and non-specific and usually does not even mention what they do, what problem they solve and more importantly HOW they solve the problem.
So I trekked off to scrutinise her social media. Lo and behold - what did I find.....
Vague unclear messaging "I help female women get back their joy and happiness so that they can live their best life ever!" - ok ok so that wasn't actually it but when I read it, that's basically what I could see. It was vague, unclear, non-specific and it spoke to no-one.
(This woman had already spent around $10,000 in coaching by the way!)...........and I see this time after time after time.
And the posting was mostly positive empowering quotes in branding colours with a logo, posts about the importance of self-care (I don't know about you but I must have seen a GAZILLION posts telling me to do more self-care!) Then there was "Tip Tuesday:" "Nothing changes if nothing changes so be the change you want to create in your life!"
I think we can ALL see that posts like this are going to get some marketing visibility for this Coach but the posts are NOT going to drive the reader to WANT to make contact with this Coach to find out more about her coaching services.
Bottom line is.....
1) There were no insights
2) There were no aha moments
3) There was no deep inspiration
4) There was nothing that would lead me to think "wow this coach is really for me she clearly has the solution to my problem!"
If we were to have a sliding scale or a spectrum of content that converts - these posts would have been mostly a "1" or a "2" out of 10!
And I don't say all of this to be critical - my job is to get Coaches FULLY BOOKED and remember this Coach had come to me frustrated about why she was not getting fully booked after spending all this money on Coaching Programs!
So to turn full circle back to the big debate...
LONG POSTS - TO BE OR NOT TO BE, THAT IS THE QUESTION!
So here's my personal take on it.
I used to really dislike long posts and I would not really read them. I would literally skim the top of the post - probably the first 4 lines and then leave them....
So all in all I would not bother with them.
BUT..........even though I did read shorted posts - I definitely did not enquire about any coaching or anything at all from the shorter posts, quotes or memes either!
BUT THEN ONE DAY I NOTICED..............I noticed that I had started reading long posts from 2 particular coaches. One was a business coach and the other was a mindset coach. Every time each of these Coaches posted, I was keen and eager to read it.
Lo and behold I very soon was working with BOTH of those Coaches!
Their posts SHOWED me that they were both experts who understood the problem that I was having at the time - two problems that I really wanted to solve. Basically these problems were 1) How to increase my pricing and 2) How to be unapologetically me and own that and embody that no matter what anyone else thinks of me!
Their longer posts (some longer than other) demonstrated their expertise, explained HOW they would get me the results I wanted if I was to join their coaching and the more posts I read the more convinced I was that I needed to work with these two coaches.
So now I understand the value of a longer post FOR THE RIGHT PEOPLE. The right people will read it, they will get a deep insight from you and then they will learn about your offer of your program and they will almost feel themselves working with you just by reading your post. Your post SHOWS THEM that you really can solve the problem that you have. There is NO QUESTION as to whether you are the coach for them and NO DOUBT IN THEIR MINDS.
And actually you don't even need to have a discovery call because you can already see how the coaching will work just from their posts!
Now there a big "BUT" here.............. because some Coaches write longer posts that DONT give a big insight and that AREN'T inspiring. They dont understand how to begin a post in a way that will captivate their readers attention and they dont understand how to give a big insight that actually links in some way to the problem they solve or to what their offer is!
And those long posts are all the boring ones that we see and that nobody reads! Those posts are the long posts that lead us all to believe that posting long posts doesnt work.
BUT PLEASE TAKE IT FROM ME that it DOES WORK!!
Seriously nearly EVERY POST I post................yes every single one...... brings me Coaching enquiries into my DMs.
EVERY. SINGLE. POST.
And looking at my metrics - the likes, the loves, the engagement........ you wouldn't even think that was possible! Yesterday's post for example. 3 Dm enquiries and 1 new client! BOOM! Just like that!
And that is because I KNOW and I UNDERSTAND HOW to convey the HOW I get results for my clients!
I know my ideal clients are talented/educated and usually EMPATHIC Coaches who are struggling to get fully booked and they are frustrated because theyve done courses and programs and they feel they should be at the finish line by now - but they are not. They are still not fully booked.
I Coach them how to create and craft ONE POST PER DAY - and some days YES that CAN be a video inside a Facebook Group......... but it's ONE POST PER DAY in order to get fully booked within just 90 days!
I only work with Coaches who are action takers and who can show me that they are action takers and who are willing to do the work.
I need those Coaches to at least enjoy the written word so that we can really develop that skill into a real talent over the course of my Mastermind - yes it takes practice to be able to craft posts that will convert your audience into clients!
And I also do advocate some engagement posts and some shorter posts and some more personal posts in order to build that know, like and trust factor with your audience.
But the crux of the matter is.............do you want to do crazy challenges or bootcamps or workshops or webinars or launches and have the rollercoaster income and all the work and the stress that comes with those things (a 6 figure challenge gurue gave me a 65 item checklist to help me with my next challenge! Seriously! - ermmmm no thanks! lol)
Or do you want to learn how to get fully booked with just ONE POST PER DAY!? (caveat here: inside my Mastermind I teach you to also save your posts and the results each posts gets for you and you can reuse and repurpose them in the future and use them to email your list........ so at that point it is 2 posts per day but one of them was already ceated in the past!) - so It's technically still just creating one post!
One of my coaching students said to me this week:
"Wow Abbie I've just started doing your posting strategy and I already got an enquiry about my coaching in my DMs yesterday!"
I said "Why weren't you following my posting strategy before?"
And she said "when you did the training, I was just set in my ways and I didn't think long posts work so I decided to stick to what I was doing which led me nowhere.
Then end of last year, I had an ahaaa moment when I realised that I was actually posting vanilla content. It was one of your posts that made me realise what I was truly missing in my content. I realised that I just looked and sounded just like everyone else.
But now I see the value in doing longer posts and Im actually enjoying writing them too and I'm hooked!"
And so to conclude, I hope that you can also see the value in writing longer posts ONLY WHEN you create and craft them in the right way - otherwise they just wont work!
And for those of you who want to join me inside my Booked Out Mastermind......you will learn how to write posts that really demonstrate your expertise and knowledge to your ideal clients - posts that bring you in coaching enquiries every day and new clients every week!
If you want to join the Mastermind now is a really great time to join because I have $1000 off joining before the end January PLUS you will receive an amazing gorgeous Sales Page for your offer PLUS you will get an added bonus of not just 6 months of support from me but 12 whole months of Support inside our Mastermind Group!
Once your Sales Page is creatd I will work with you intensively for 30 days to get you fully set up and running so that you can then post your ONE POST PER DAY to get you fully booked!
How exciting is that? (I'm excited anyway!)
If you Dm me Id love to know a bit more about how long you have been in business, whether you see yourself as being an action taker and whether you are empathic - empathy is somethng that I have learned is an extra rocket engine when it comes to being able to craft written posts that convert into clients and so the Coaches who get the best results working with me are Empathic Action Takers.
Just like me.
My method works particularly well for introverted Coaches too as it gives them a way of getting clients without having to put your face out there into the world too much - you can become absorbed in your own special world of writing when you join my Mastermind (some video is however highly recommended and I personally do a 70/30 mix of writing and video content)
I will also link my offer post down in the comments. I can't wait to hear more about your business and how I can really help you to get fully booked!
Lots of love
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